When I first moved to Austin, almost 20 years ago now, I happened to buy a house that was located on the opposite corner from this strange new store. Not just new to me, but brand new to Austin. Rumors had been floating around about this awesome but slightly bizarre electronics supermegamart that was arriving from California. They were supposedly known for having eccentric private owners, odd decor, and absurdly low prices on merchandise that looked like perhaps it had just fallen off a truck. It was called Fry’s, and it was incredibly good timing, at least as far as Adam Hunter’s life goes. My ex-wife hated it because I always wanted to go there and I spent way too much money. There was something entrancing about the place. First of all, it was incredibly weird. They had a full piano coming out of the top of it, to celebrate Austin being the Live Music Capital. They sold computers, printer paper, perfume and toys. Half the merchandise looked like it came fresh off the As Seen On TV catalog. It was an odd mix of SkyMall and your local nerd’s electronics store. For me, it was a godsend. I bought my first soldering iron there. I fixed my car’s dashboard clock with parts I bought there. I remember once seeing an ad - in the newspaper, if you can believe that - that they were selling complete desktop PCs for $99 each. I bought 4, and started an improptu LAN party in the spare room in our garage. Fry’s was part of my life.
Today, in the process of working on a personal project at home, I discovered I had two parts that, despite claiming to work together, did not. So I needed something new; specifically, a device that lets you record video off an HDMI stream on a computer. Normally, I would head to my neighborhood Best Buy, but last week I had a run-in with Best Buy that left me feeling really taken advantage of, so I thought “well, I’ll check Fry’s”. Their website - as clunky as it is - said that they had a part I could use. It was a weird Chinese knock-off, but it was less than half the price, and the internet said it worked pretty well, so I figured hey, what the heck. This is what I remembered Fry’s for, after all: bizarrely low prices on knock off stuff. So I drove the 25 minutes out to Concord, CA. I’d been to this Fry’s many times over the years, but not since I’d been back, so probably not for 3 or 4 years.
It was, in short, depressing. Let’s just say the Fry’s has gone downhill. In fact, downhill is being kind. Fry’s was always strange. My friends and I always wondered how they made any money; the store looks like it was organized by Milton from Office Space, with weirdly empty shelves next to places crammed with merchandise, as if their corporate Buyer was a 13-year-old boy and a login to Ali Express. But now, all those traits had been magnified tenfold. Whole swaths of the store were practically empty. Products were arranged seemingly at random. Inflatable toy rafts sat next to hydroponic grow lights, which were next to a whole aisle containing only 10 copies of the same Samsung TV. It was one step up from a garage sale. 2 or 3 lonely employees circled around the store on god knows what errand. One lady stood up at the cash registers, processing an online return; I had to wait for her to finish to check me out. That part was particularly telling; Fry’s was always known for the speed of their checkout staff, and I can recall the one in Austin having upwards of 20-25 employees all on checkout duty at one time. I saw maybe 3 or 4 other customers in my whole time in the store, and none of them were checking out. The cafe door - yes, Fry’s had restaurants inside, and yes, the food was weird - was open, but nobody seemed to be running the store, so to speak.
Stores come and go. That’s a thing that happens. It’s the way of things. And, to be fair, I have in recent memory been to other Fry’s stores such as the one in Fremont, and they are not nearly as bad as this one (though it, too, has gone downhill). And Fry’s always was weird and kind of poorly managed. Rumors have always flown around that the super-secretive Fry’s family - which privately owns and runs the stores - has been up to no good, and that working there basically sucked. Their prices were low, but their return policy was crappy, their staff was extremely unevenly trained and, well, yeah. You could argue that it won’t be any great loss when they inevitably shut their doors.
Except for one thing: where do we go instead? I ended up at Fry’s because I was mad at Best Buy. So, fair enough; maybe I should go back. But what if I didn’t want to? Well, OK, time to talk about the nine hundred pound elephant in the room: there’s always Amazon. The “Fry’s of the future”: all the weird stuff and low prices, but without having to walk down aisles of perfume to get there. And I guess that’s a good thing.
So, OK, Best Buy and Amazon.
Hmm.
Is anybody reading this old enough to remember electronics in the 90s? I remember Circuit City. And MicroCenter. I remember Radio Shack, and independent TV/VCR stores. I remember shopping around and comparing ads, CompUSA vs Fry’s versus the guy around the corner. All of them: gone.
Seems…suspicious. I mean, what if you just kinda don’t like Best Buy? And what if you want to look at something before you buy it? What if you don’t feel like paying for Amazon Prime? Or, what if Amazon just refuses to sell whatever it is you want, for whatever private reason? Rumors are always flying around, too, that Best Buy is in trouble. What happens when they go under? (Granted, they always look super busy, but you never know). What if you’re a supplier of some new electronics gadget and Amazon doesn’t feel like stocking it and you can’t get Best Buy’s attention?
Competition is good, and call me a fuddy duddy but I don’t really want to have to buy stuff online. Sure, sometimes it’s incredibly convenient, and the selection sure is good, but what if I want it right now? Or what if I have to see it fits? What if I just wanted to see what’s out there and sorta look the product right in the eye? Besides, what if Amazon starts raising their prices? What if it starts to kinda sorta suck, and products don’t get shipped correctly, or they reduce the return policy, and suddenly it’s not such a great deal?
We might regret closing all the Fry’s.